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Hans Boeve and Marketing Management


New Marketing Definition: Marketing is the adaptation of an organisation to its environment.


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Marketing Plan

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Hans Boeve : (Writing) A Marketing Plan*

Know-how

  • Introduction
    • The Marketing Problem. The yearly evaluation.

  • The External Analysis
    • Defining the Market. The Clients. The Prospects. Segmentation. Distribution. Porter. PESTEL. Competition.

  • The Internal Analysis
    • McKinsey. Porter : The Value Chain. Financial Audit. Marketing Audit. Portfolio.

  • SWOT Analysis
    • Strenghts. Weakneses. Opportunities. Threaths.

  • Strategy
    • Options. Targets. Strategy Development.

  • Implementation
    • Decisions. Actions. Marketing Plan. Product. Price. Place. Promotion.

    * Marketing Strategie; Frambach/Nijssen


    See also : Connected Marketing (Online Marketing)